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The festive rush rewards shops whose websites answer the boring questions quickly. This checklist covers seven small fixes that prevent lost sales, confused customers and trust-damaging contradictions between your site and your Google listing.
Half your customers meet you on your Google Business Profile and never make it as far as the homepage. If the listing says one thing and the site says another, you look sloppy before anyone has read a word. Here's a free checklist for getting the two working as one presence.
Delivery and returns, accessibility statements, privacy notices, thank-you pages and useful 404s are not glamorous. They are also the pages that quietly answer awkward questions, reduce support emails and make a UK small business look organised.
A single-page site is not a lazy shortcut; for plenty of UK micro-businesses it is the sharper tool. Here is when one focused page beats a five-page site, what it must include, and when a bigger site genuinely earns its keep.